Bay Area Tire & Service Centers
For over 40 years, The Bay Area Corporation, a family-owned, multi-generational business, has provided customers with trusted quality tires & products and automotive service with excellence.
With 7 strategically located retail stores in Anne Arundel, Carroll, Montgomery and Dorchester Counties, the name Bay Area Tire & Service Center is synonymous with trust and is one of the most respected Tire Dealers in the country.
Providing the highest standards in customer service and professional ASE certified technicians, we are member of the Tire & Service Network, the Motorist Assurance Program, and the Chesapeake Automotive Business Association.
Currently, with locations in Severna Park, Pasadena, Glen Burnie, Eldersburg and Cambridge, we pride ourselves on the brands that we represent- Goodyear, Dunlop, & Kelly; and are committed to long term growth for our 70 employees and their families.
Integrity, Innovation, & Service—that is our commitment to our customers and the reasons behind our continued success.
Craig Arch, CEO
Craig’s first stories in the tire business started at a very young age. That determination and commitment to Goodyear led to his success as a corporate sales representative until becoming an independent dealer in 1986. Craig doesn’t just believe in predicting the future, he creates it. It is his drive that inspires us everyday to live with integrity, always doing the right thing no matter what and finding ways to grow through innovation.
Brandon Tracey, GM
Brandon’s journey in the automotive business began in 2001. He started his career at Yingling tire as a technician and came over to Bay Area with the purchase of the Eldersburg location in 2006. Since then, he spent 10 years as an ASE certified technician until he was promoted to a service manager and held that position for 4 years. When Craig started to look to the future of the company in 2014, Brandon’s name continuously came up, with his drive and leadership strengths leading to recommendations for advancement by other team members as well as the management team. He excelled as a Team Leader over 2 locations for 3 years and was promoted to his current position in 2017 as General Manager of our 6 locations.
Michelle Hydes, CFO
Michelle’s professional postgraduate concentration has been focused in financial analysis and planning, as well as small business accounting. After receiving her BBA in Economics from the University of Miami, she joined as Operations Manager and CFO at Arch Automotive, while also assisting in marketing and sales at Audi Cayman Islands. Since 2001, Michelle has been played an integral role in both the businesses and in 2016, began taking over more responsibilities at Bay Area. She was promoted to her current role of Chief Financial Officer in July 2019.
Brad Perry, OPERATIONS COORDINATOR/OUTSIDE SALES
In the automotive business since 1975, Brad started his automotive career in General Service at our Severna Park location through his Vo-Tech High School. Continuing with the Goodyear brand, Brad was promoted to technician, service manager, assistant service manager, and manager until he joined Bay Area in 2000. He has a wealth of knowledge and experience in management as well as sales and customer service. Brad’s leadership and attention to detail and organization has added to the success of Bay Area as one of the leading Goodyear Independent Dealers in the US. His attitude is infectious, and his dedication is inspiring. Brad’s responsibilities include training associates at the store level as well spending time at each location weekly and making sure that the 6 locations run efficiently and with exceptional customer service. As a member of the board for the local Vo-Tech CATN/CATS since 1992, Brad assists them with meetings and makes sure they are up to date with current industry trends and issues for the students involved in the program.
John Fisher, Advertising & CRM, Store Manager-Eldersburg
In the automotive business for more than 20 years, John started as an Alignment Technician for Bay Area in 2005 until he was promoted to a Store Manager. John heads our Eldersburg store and with his high level of customer retention and achievements in team building and relationships, he leads our Advertising & CRM. Since John starting in his current role, he has overhauled our advertising and marketing reach. Using both traditional advertising in heading the radio and tv budget, John also implemented weekly emails and postcards to customers, and started a very successful text program here at Bay Area.
Jackie Watts, Administrative Assistant-Corporate Office
Jackie has worked hand in hand with our Corporate Management Team since joining Bay Area in 2008. With over 10+ years of responsibilities including payroll, human resources & benefits, accounts receivable & accounts payable, Jackie is an asset in our corporate office as well as to our 70+ employees.
Zach Williams, Store Manager-Severna Park
Zach started at the Bay Area Tire as a Technician and moved up through the ranks to Salesperson and Service Manager. Now, Zach leads our flagship location in Severna Park as the Store Manager. Having over 10+ years of experience in many different roles, Zach is very knowledgeable in all aspects of the automotive industry. He’s able to lead his team with hands-on teaching and mentoring younger associates in the shop. Building relationships with customers, turning a less than ideal circumstance into a great, positive experience, and explaining service and repair items in a way to make customers feel comfortable are what make Zach and his team shine. As a husband and father of 3, family is very important to Zach. You can find him cheering on the sidelines at football, baseball, and soccer games though the season or taking a spontaneous beach camping trip with his family to Chincoteague.
Tim Cronan, Store Manager-Glen Burnie
Tim started his career with Bay Area Tire over 20 years ago--joining the company straight out of high school in General Service. He was then promoted to Alignment Tech, Technician, Service Manager, and now runs our Glen Burnie location. As an ASE-certified store manager, Tim and his team focus on customer service and retention. Their consistent 5-star reviews prove that their focus is key to running a high-volume store successfully with so many satisfied customers. Tim is married and a father to 4 boys who love animals and raise dogs, pigs & chickens and spend time outdoors including family camping and fishing.